Rebadging: Strategic resourcing that prioritizes customers and employees

In a time of rapid change, companies are seeking strategic ways to shift non-core functions to partners who excel at them. However, when it comes to key functions like customer support, companies struggle with handling their in-house workforce.

While outsourcing has a track record of improving efficiency and agility, it can come with complex challenges: 

• Negative public relations from layoffs 
  
  
• Knowledge loss and cultural disruption 
  
  
• A detrimental impact on employee morale 

Unlike traditional outsourcing models, rebadging focuses on a seamless transfer of employees to a business services partner, preserving institutional knowledge, maintaining cultural continuity, and putting the well-being of employees first. With the right partner, rebadging provides a chance to create a better, more empowered workforce while elevating the customer experience and overall satisfaction.