Travel and Hospitality trends to watch in 2025: Seeking authentically human experiences

Despite the ongoing macroeconomic uncertainty, people are prioritizing travel — a "generalized wanderlust". However, such high demand comes with even higher expectations. The modern traveler doesn't just want to travel more; they want to travel better. Hence, continuous innovation is needed, especially in an industry where success depends on the guest’s experience and satisfaction.

TP and TrendzOwl identified three interrelated themes in the sector:

• AI as a travel companion
• The "contactless experience"
• The intersection of emotional intelligence and AI

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