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Teleperformance becomes TP: A new chapter in brand evolution

Luciana Cemerka - 02.27.2025

The world of business is evolving, and organizations must adapt to remain relevant and impactful.

As a global leader in digital business services, we remain committed to continuous evolution and innovation. This is why we are excited to share that today, we officially adopt “TP” as our brand.

The move to TP from Teleperformance represents Technology/Touch powering Partnerships, Transformation driving Performance, and Thought fueling Passion. TP (the letters “T” and “P”) is designed to integrate these themes symbolically:

 

  • Tech/Touch and Partnership show how TP harnesses advanced technologies while building human connections that businesses and customers value

  • Transformation and Performance emphasize innovation and results-driven strategies to help businesses remain agile

  • Thought and Passion highlight TP’s commitment to thinking about solutions and having the passion for helping customers

 

As TP, we want to build authority, maturity, and proximity to reach our audience. We redefine our goals of reflecting our leadership, creating relevant conversations, and standing out in the market. With this new identity, we aim to strengthen our connection to clients, employees, and stakeholders by representing core values such as adaptability, collaboration, and forward-thinking strategies. 


The Core of TP

Powered by EI and enabled by AI, TP has been known for its award-winning digital business services that integrate human empathy and cutting-edge technology. By becoming TP, the company is poised to strengthen this foundation with a more streamlined, modern, and innovative approach.


As TP, we’re even more committed to creating closer connections and making interactions seamless and meaningful. We strive to cement our position as a global reference in the industry and establish our leadership. From full-service outsourcing to advanced AI integrations, TP redefines operational excellence. Grounded in adaptability, TP ensures every service is meaningful and efficient.


TP envisions an exciting future as a trusted partner in transforming how businesses achieve success globally. Our goal is to deliver quality, precision, and consistency through a balanced and visually intelligent approach, reinforcing our professional and sophisticated image. Unlike B2C or pop brands, TP embodies a refined and authoritative presence, setting a new standard for excellence and leadership in the market.


Our evolution illustrates that standing still isn’t an option in a fast-moving, highly competitive global landscape. Moving forward, TP's refreshed identity reminds our clients and employees of what we’re here to do: lead with confidence, innovate, and always be there for our clients and customers.


To learn more about our new brand, watch our official video below:

 

 

 


The Core of TP

Powered by EI and enabled by AI, TP has been known for its award-winning digital business services that integrate human empathy and cutting-edge technology. By becoming TP, the company is poised to strengthen this foundation with a more streamlined, modern, and innovative approach.


As TP, we’re even more committed to creating closer connections and making interactions seamless and meaningful. We strive to cement our position as a global reference in the industry and establish our leadership. From full-service outsourcing to advanced AI integrations, TP redefines operational excellence. Grounded in adaptability, TP ensures every service is meaningful and efficient.


TP envisions an exciting future as a trusted partner in transforming how businesses achieve success globally. Our goal is to deliver quality, precision, and consistency through a balanced and visually intelligent approach, reinforcing our professional and sophisticated image. Unlike B2C or pop brands, TP embodies a refined and authoritative presence, setting a new standard for excellence and leadership in the market.


Our evolution illustrates that standing still isn’t an option in a fast-moving, highly competitive global landscape. Moving forward, TP's refreshed identity reminds our clients and employees of what we’re here to do: lead with confidence, innovate, and always be there for our clients and customers.


To learn more about our new brand, watch our official video below: